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December 11, 2023
State of Generative AI Adoption in Marketing Initiatives, According to B2B and B2C CMOs and Executives Worldwide, Oct 2023 (% of respondents)
Methodology
Data is from the December 2023 Capgemini report titled "Generative AI and the Evolving Role of Marketing: A CMO's Playbook." 1,800 CMOs and executives worldwide were surveyed during September-October 2023. Respondents were from various industries, primarily from automotive, banking, consumer goods, insurance, and retail, with company revenues of $1 billion and over.Chart Title
State of Generative AI Adoption in Marketing Initiatives, According to B2B and B2C CMOs and Executives Worldwide, Oct 2023 (% of respondents)Publication Date
December 11, 2023