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December 18, 2023
Media Types Most Vulnerable to Ad Fraud in the Next 12 Months According to US Digital Media Professionals, Sep 2023 (% of respondents)
Note
Respondents were asked, "Which of the following media types will be most vulnerable to ad fraud in the next 12 months? (Select up to three)"Methodology
Data is from the December 2023 Integral Ad Science "The 2024 Industry Pulse Report." 262 US digital media professionals were surveyed during September 2023 by YouGov. Respondents were digital media experts who use programmatic advertising and include ad tech, brands, agencies, and publishers.Chart Title
Media Types Most Vulnerable to Ad Fraud in the Next 12 Months According to US Digital Media Professionals, Sep 2023 (% of respondents)Publication Date
December 18, 2023