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December 18, 2023
Media Types That Hold the Most Potential for Innovation and Opportunity in the Next 12 Months According to US Digital Media Professionals, Sep 2023 (% of respondents)
Note
Respondents were asked, "In your opinion, which of the following media types hold the most potential for innovation and opportunity across the media industry in the next 12 months? (Select up to three)"Methodology
Data is from the December 2023 Integral Ad Science "The 2024 Industry Pulse Report." 262 US digital media professionals were surveyed during September 2023 by YouGov. Respondents were digital media experts who use programmatic advertising and include ad tech, brands, agencies, and publishers.Chart Title
Media Types That Hold the Most Potential for Innovation and Opportunity in the Next 12 Months According to US Digital Media Professionals, Sep 2023 (% of respondents)Publication Date
December 18, 2023