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July 26, 2023
US Influencer Marketing Spending, by Platform, 2023 & 2024 (millions)
Note
An influencer is an individual who can sway the brand preferences, buying decisions, and loyalty of a broader population, regardless of follower count. Examples include celebrities, public figures, YouTube/Instagram/TikTok creators, and subject matter thought leaders/experts.Methodology
Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports, and device adoption trends.Featured In
Influencer Marketing 2023Creators function like standalone media channelsInstagram leads influencer marketing, even as marketers spread budgets across social channels5 charts showing the creator economy’s recent evolutionAI is a new tension point between creators, social platforms, and brandsChart Title
US Influencer Marketing Spending, by Platform, 2023 & 2024 (millions)Publication Date
July 26, 2023