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August 3, 2023
Reasons US Gen Z Downloaded Threads, July 2023 (% of respondents)
Methodology
Data is from the July 2023 Insider Intelligence | eMarketer "US Gen Z social media survey 2023." 1,005 US Gen Z social media users ages 15-26 were surveyed online during July 13-21, 2023. Respondents were selected to align with the US population on the criteria of age and gender. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-3 percentage points at the 95% confidence interval.