Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Latest Articles

Explore our Research →

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Already have a subscription?

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

June 28, 2023

Share of US SVOD Subscription Sign-Ups, by Plan Type and Platform, 2023* (% of total)

Methodology

Data is from the June 2023 Antenna report titled "State of Subscriptions." Antenna sources data from a variety of data collection partners which contribute millions of permission-based, consumer opt-in, raw transaction records. These are derived from online purchase receipts, credit, debit and banking data, and bill-scrape data. Antenna cleans and models this raw data, and then subsequently weighs the panel for demographic and behavioral skews.

Featured In

Peacock is still losing money, but strong user and revenue growth show promise Peacock and Hulu subscribers opt for ad-supported plans Warner Bros. Discovery faces streaming growing pains in Q2 Digital Video Forecast and Trends Q3 2023

Sources

Share

Chart Title

Share of US SVOD Subscription Sign-Ups, by Plan Type and Platform, 2023* (% of total)

Publication Date

June 28, 2023

Sources

Featured In

Peacock is still losing money, but strong user and revenue growth show promise Peacock and Hulu subscribers opt for ad-supported plans Warner Bros. Discovery faces streaming growing pains in Q2 Digital Video Forecast and Trends Q3 2023

Topics

Video-on-Demand (VOD)United States

Daily News

Marketers rush to unify social, CTV strategies

Marketers rush to unify social, CTV strategies

Why is MMM making a comeback?

Why is MMM making a comeback?

Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers

Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers

Ferrero rethinks its portfolio as grocery consumption habits shift

Ferrero rethinks its portfolio as grocery consumption habits shift

Nonessential spending slumps amid tariff price hikes

Nonessential spending slumps amid tariff price hikes

Measurement challenges impede influencer marketing growth

Measurement challenges impede influencer marketing growth

Search engines reign, but social has standing in Latin America

Search engines reign, but social has standing in Latin America

Marketers stick with TikTok Shop despite its uncertain future

Marketers stick with TikTok Shop despite its uncertain future

Shopify adds AI agent guardrails to protect its business model

Shopify adds AI agent guardrails to protect its business model

CTAs lead the way in email engagement tactics

CTAs lead the way in email engagement tactics

Why commerce media networks have grown so quickly

Why commerce media networks have grown so quickly

JIC’s measurement audit shows a sector diversifying beyond Nielsen

JIC’s measurement audit shows a sector diversifying beyond Nielsen

Kraft Heinz plots breakup as CPG headwinds prove too strong to handle

Kraft Heinz plots breakup as CPG headwinds prove too strong to handle

2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail

2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail

JPMorgan will charge fintechs fees to access consumer data

JPMorgan will charge fintechs fees to access consumer data

Latest Reports

Retail Media Search Ad Spending Forecast and Trends 2025

Retail Media Search Ad Spending Forecast and Trends 2025

Social Video 2025

Social Video 2025

Social Search Usage and Trends 2025

Social Search Usage and Trends 2025

Worldwide Social Network Users Forecast 2025

Worldwide Social Network Users Forecast 2025

Infopack: France 2025

Infopack: France 2025

D2C Ecommerce 2025

D2C Ecommerce 2025

Asia-Pacific Social Network Users 2025

Asia-Pacific Social Network Users 2025

Black Consumers’ Digital Habits 2025

Black Consumers’ Digital Habits 2025

10 Best Practices for B2B Event Marketing 2025

10 Best Practices for B2B Event Marketing 2025

Retail and Ecommerce Sales Benchmarks: Q2 2025

Retail and Ecommerce Sales Benchmarks: Q2 2025

Infopack: Germany 2025

Infopack: Germany 2025

The State of Germany Fashion Ecommerce 2025

The State of Germany Fashion Ecommerce 2025

US TikTok Usage and Time Spent 2025

US TikTok Usage and Time Spent 2025

Retail & Ecommerce Earnings Q1 2025

Retail & Ecommerce Earnings Q1 2025

US Life Insurance Trends 2025

US Life Insurance Trends 2025

Popular on EMARKETER

A longer Prime Day cements July as a key shopping moment in the retail calendar

A longer Prime Day cements July as a key shopping moment in the retail calendar

Dentsu and Roblox’s new initiative proves in-game advertising is the future

Dentsu and Roblox’s new initiative proves in-game advertising is the future

X CEO Linda Yaccarino departs as the company faces another controversy

X CEO Linda Yaccarino departs as the company faces another controversy

Prime Day marks turning point in AI-driven shopping

Prime Day marks turning point in AI-driven shopping

Marketers rush to unify social, CTV strategies

Marketers rush to unify social, CTV strategies

Nearly 40% of video ads will use genAI by 2026, says IAB

Nearly 40% of video ads will use genAI by 2026, says IAB

Social Search Usage and Trends 2025

Social Search Usage and Trends 2025

Streaming’s share of TV surges, but CTV remains a challenge for advertisers

Streaming’s share of TV surges, but CTV remains a challenge for advertisers

June’s CPI report underscores tariffs’ upward pressure on prices

June’s CPI report underscores tariffs’ upward pressure on prices

Prime Day 2025 is off to a solid start

Prime Day 2025 is off to a solid start

Spotify introduces automated podcast buying opportunities

Spotify introduces automated podcast buying opportunities

Why is MMM making a comeback?

Why is MMM making a comeback?

Study: AI agents hit 68% adoption in big business

Study: AI agents hit 68% adoption in big business

With traffic softening, QSRs double down on loyalty programs, menu innovations, and technology

With traffic softening, QSRs double down on loyalty programs, menu innovations, and technology

Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers

Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers

"Behind the Numbers" Podcast

2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail

2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail

The Rise of Weight Loss Drugs: How They're Changing Bodies, Health, and Industry | Behind the Numbers

The Rise of Weight Loss Drugs: How They're Changing Bodies, Health, and Industry | Behind the ...

AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice University | Behind the Numbers

AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice ...

Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail

Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail

AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The Banking & Payments Show

AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The ...

AI Ads for $2K? Meta, Kalshi, and a Reimagined Ad World | Behind the Numbers

AI Ads for $2K? Meta, Kalshi, and a Reimagined Ad World | Behind the Numbers

AGI Is Coming: How It Will Change Everything—and When | Behind the Numbers

AGI Is Coming: How It Will Change Everything—and When | Behind the Numbers

What Makes Walmart Unstoppable? The Retail Empire Reinventing Itself | Reimagining Retail

What Makes Walmart Unstoppable? The Retail Empire Reinventing Itself | Reimagining Retail

Artificial General Intelligence Explained: When Will AI Be Smarter Than Us? | Behind the Numbers

Artificial General Intelligence Explained: When Will AI Be Smarter Than Us? | Behind the Numbers

What If? Google Broke Itself Up, Online Shopping Stopped Growing, and Audio Ads Exploded | Behind the Numbers

What If? Google Broke Itself Up, Online Shopping Stopped Growing, and Audio Ads Exploded | Behind ...

The Unofficial Most Unexpected Retailer Campaigns in 2025 (June) | Reimagining Retail

The Unofficial Most Unexpected Retailer Campaigns in 2025 (June) | Reimagining Retail

What If? OpenAI Acquires Snapchat, Starbucks Goes Crypto, and Paramount Cuts the Cord | Behind the Numbers

What If? OpenAI Acquires Snapchat, Starbucks Goes Crypto, and Paramount Cuts the Cord | Behind the ...

From Prime Time to Screen Time: How Our Attention Is Shifting | Behind the Numbers

From Prime Time to Screen Time: How Our Attention Is Shifting | Behind the Numbers

The Price of Politics: Taking A Stance Impacts Retailers' Bottom Lines with Dr. Marcus Collins of the University of Michigan | Reimagining Retail

The Price of Politics: Taking A Stance Impacts Retailers' Bottom Lines with Dr. Marcus Collins of ...

Summer Travel Will Look Different This Year. How So? | Behind the Numbers

Summer Travel Will Look Different This Year. How So? | Behind the Numbers

Trending in United States

A longer Prime Day cements July as a key shopping moment in the retail calendar

A longer Prime Day cements July as a key shopping moment in the retail calendar

Dentsu and Roblox’s new initiative proves in-game advertising is the future

Dentsu and Roblox’s new initiative proves in-game advertising is the future

X CEO Linda Yaccarino departs as the company faces another controversy

X CEO Linda Yaccarino departs as the company faces another controversy

Marketers rush to unify social, CTV strategies

Marketers rush to unify social, CTV strategies

Social Search Usage and Trends 2025

Social Search Usage and Trends 2025

Prime Day marks turning point in AI-driven shopping

Prime Day marks turning point in AI-driven shopping

Prime Day 2025 is off to a solid start

Prime Day 2025 is off to a solid start

Nearly 40% of video ads will use genAI by 2026, says IAB

Nearly 40% of video ads will use genAI by 2026, says IAB

Streaming’s share of TV surges, but CTV remains a challenge for advertisers

Streaming’s share of TV surges, but CTV remains a challenge for advertisers

June’s CPI report underscores tariffs’ upward pressure on prices

June’s CPI report underscores tariffs’ upward pressure on prices

Spotify introduces automated podcast buying opportunities

Spotify introduces automated podcast buying opportunities

With traffic softening, QSRs double down on loyalty programs, menu innovations, and technology

With traffic softening, QSRs double down on loyalty programs, menu innovations, and technology

Why is MMM making a comeback?

Why is MMM making a comeback?

Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers

Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers

‘Click-to-cancel’ rule is blocked, but consumers still want simplicity

‘Click-to-cancel’ rule is blocked, but consumers still want simplicity