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June 28, 2023

Share of US SVOD Subscription Sign-Ups, by Plan Type and Platform, 2023* (% of total)

Share of US SVOD Subscription Sign-Ups, by Plan Type and Platform, 2023* (% of total)

Methodology

Data is from the June 2023 Antenna report titled "State of Subscriptions." Antenna sources data from a variety of data collection partners which contribute millions of permission-based, consumer opt-in, raw transaction records. These are derived from online purchase receipts, credit, debit and banking data, and bill-scrape data. Antenna cleans and models this raw data, and then subsequently weighs the panel for demographic and behavioral skews.
Share of US SVOD Subscription Sign-Ups, by Plan Type and Platform, 2023* (% of total) | EMARKETER