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May 18, 2023
Ways Sports Fans Worldwide Engage With Sports They Regularly Follow, Nov 2022 (% of respondents)
Methodology
Data is from the May 2023 YouGov "The Global Sports Media Landscape." Over 19,000 adults ages 18+ in 18 countries (Australia, Canada, China, Denmark, France, Germany, Great Britain, Hong Kong, India, Indonesia, Italy, Mexico, Poland, Singapore, Spain, Sweden, United Arab Emirates, and the US) were surveyed online during November 11-November 30, 2022. Data is nationally representative for each country except China, Hong Kong, and Indonesia, which use online representative samples, and India and Mexico, which use urban representative samples.