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Explore our Research →The big answers: EMARKETER Daily quiz
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Aug 12, 2025
Privacy concerns cloud AI enthusiasm among C-suite executives
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Aug 12, 2025
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Paxos joins host of fintechs and crypto firms jostling for US banking charter
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Private labels go mainstream in everyday essentials
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Aug 11, 2025
Retailers must prioritize digital to capture August’s back-to-school shoppers
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Aug 11, 2025
Retail media’s search dominance is growing—but AI may rewrite the rules
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Aug 11, 2025
CDC shooting underscores growing distrust of the medical establishment for health guidance
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Aug 11, 2025
OpenAI’s GPT-5 rollout proves product marketing still matters
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Aug 11, 2025
Retention rate most important to A/B testers
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Aug 8, 2025
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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
May 11, 2023
How Do Adults Worldwide Choose Which New TV Show or Movie to Watch?, March 2023 (% of respondents, by region)
Note
Respondents were asked, "When choosing a new TV show or movie to watch, which of the following help you make your decision?"Methodology
Data is from a May 2023 YouGov survey. Adults ages 18+ in 18 countries worldwide were surveyed online during March 2023. Sample sizes were between 512 and 2,007. Data is nationally representative for each country except Hong Kong, and Indonesia, which use online representative samples, and India and Mexico, which use urban representative samples.Featured In
How Mattel used the ‘Barbie’ movie to capture consumers of all agesYoung audiences flock to theaters, proving movie theaters enduring appeal—for nowA poor opening weekend casts doubt over Marvel’s box office potentialCinemas demonstrate resilience amid strikes and streaming competition, but 2024 could be challengingSources
Chart Title
How Do Adults Worldwide Choose Which New TV Show or Movie to Watch?, March 2023 (% of respondents, by region)Publication Date
May 11, 2023
