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April 26, 2023
Confidence in ROI Measurement According to Marketing Professionals Worldwide, by Marketing Tactic, Dec 2022 (% of respondents in each group)
Methodology
Data is from the April 2023 Nielsen "2023 Annual Marketing Report." 1,524 marketing professionals worldwide were surveyed online during Dec 7-21, 2022.
Confidence in ROI Measurement According to Marketing Professionals Worldwide, by Marketing Tactic, Dec 2022 (% of respondents in each group) | EMARKETER