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April 26, 2023

Confidence in ROI Measurement According to Marketing Professionals Worldwide, by Marketing Tactic, Dec 2022 (% of respondents in each group)

Confidence in ROI Measurement According to Marketing Professionals Worldwide, by Marketing Tactic, Dec 2022 (% of respondents in each group)

Methodology

Data is from the April 2023 Nielsen "2023 Annual Marketing Report." 1,524 marketing professionals worldwide were surveyed online during Dec 7-21, 2022.