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April 1, 2023
US Adult Social Media vs. Mobile Banking Users, 2022-2026 (millions)
Methodology
For mobile banking users, estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, company-specific data, and demographic and socioeconomic factors. For social media users, estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research, and interviews.Featured In
Marketing Lessons From the Regional Banking CrisisBanks need to rethink digital engagement amid regional banking crisisBanks’ risk teams get new responsibilities: Create a response plan for social media emergenciesBanks can personalize the customer experience with a social take on social media Indian banks lead the pack in users’ social media engagementWhy most banks are actively posting on social media—and want to do even more with their accountsSources
Chart Title
US Adult Social Media vs. Mobile Banking Users, 2022-2026 (millions)Publication Date
April 1, 2023