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February 14, 2023

Ways a Brand Can Demonstrate Support For Diverse Communities According to US Internet Users, by Demographic, Dec 2022 (% of respondents in each group)

Methodology

Data is from the February 2023 Direct Digital Holdings report titled "Dollars & DEI: Multicultural Consumers’ Insights on Brands’ Media Buying and Marketing Practices" conducted by Horowitz Research. 1,342 US adults ages 18+, including 300+ respondents each from the Black, Hispanic/Latin, AAPI and LGBTQIA+ communities were surveyed online during September-December 2022. Direct Digital Holdings is a supply and demand-side ad platform and agency.

Featured In

Room for improvement seen in ad portrayals of multicultural audiences Customer backlash drives Target to pull some LGBTQ merchandise Consumers say they don’t want brands taking stances on sociopolitical issues, but that’s easier said than done

Sources

Direct Digital Holdings

Share

Chart Title

Ways a Brand Can Demonstrate Support For Diverse Communities According to US Internet Users, by Demographic, Dec 2022 (% of respondents in each group)

Publication Date

February 14, 2023

Sources

Direct Digital Holdings

Featured In

Room for improvement seen in ad portrayals of multicultural audiences Customer backlash drives Target to pull some LGBTQ merchandise Consumers say they don’t want brands taking stances on sociopolitical issues, but that’s easier said than done

Topics

Brand Marketing Black LGBTQ+Hispanic Asian Consumer Attitudes on Marketing United States

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