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February 14, 2023
Ways a Brand Can Demonstrate Support For Diverse Communities According to US Internet Users, by Demographic, Dec 2022 (% of respondents in each group)
Methodology
Data is from the February 2023 Direct Digital Holdings report titled "Dollars & DEI: Multicultural Consumers’ Insights on Brands’ Media Buying and Marketing Practices" conducted by Horowitz Research. 1,342 US adults ages 18+, including 300+ respondents each from the Black, Hispanic/Latin, AAPI and LGBTQIA+ communities were surveyed online during September-December 2022. Direct Digital Holdings is a supply and demand-side ad platform and agency.Chart Title
Ways a Brand Can Demonstrate Support For Diverse Communities According to US Internet Users, by Demographic, Dec 2022 (% of respondents in each group)Publication Date
February 14, 2023