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March 17, 2023
US Subscription OTT Video*, Ad-Supported Video-on-Demand (AVOD)**, and Free Premium Video Streaming*** Viewer Gains, 2022-2024 (millions)
Methodology
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.