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March 2, 2023
Share of US Adults Who Are Members of a Travel Loyalty/Rewards Program, by Demographic, Feb 2023 (% of respondents)
Methodology
Data is from the March 2023 Morning Consult report titled "Smart Journey: Tracking Trends in the Travel & Hospitality Industry." 2,200 US adults were surveyed online during February 2023 as part of a monthly tracker. Data is weighted to U.S. adults based on gender, educational attainment, age, race, and region.