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October 1, 2022

Netflix Viewer Penetration Worldwide, by Region, 2023 (% of subscription OTT video service users)

Netflix Viewer Penetration Worldwide, by Region, 2023 (% of subscription OTT video service users)

Methodology

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major video sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.