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February 1, 2023
Amazon's Increasing Share of US Ecommerce Product Categories, 2023 & 2024 (% of total retail ecommerce sales)
Note
Apparel and accessories includes clothing, footwear, and accessories. Computer and consumer electronics includes large appliances. Furniture and home furnishings includes furniture, housewares, and small appliances; excludes home improvement and tools. Health, personal care, and beauty includes ... over-the-counter products such as medicines, vitamins and supplements, personal care/hygiene products, beauty products, and other household products like toiletries, baby products, and pet products.
Methodology
Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.