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November 14, 2022

Converged TV* Advertising Challenges According to US Marketers, Sep 2022 (% of respondents)

Converged TV* Advertising Challenges According to US Marketers, Sep 2022 (% of respondents)

Methodology

Data is from the November 2022 Innovid report titled "The Great Unification of Converged TV." 250 US agencies and brands were surveyed by PureSpectrum during September 2022.

Featured In

Ad Measurement Trends H1 2023Nielsen regains one Media Rating Council accreditation, but there’s still more work to be doneNielsen decides to stick with panels at TV upfronts3 best practices for better CTV advertising

Sources

Innovid

Chart Title

Converged TV* Advertising Challenges According to US Marketers, Sep 2022 (% of respondents)

Publication Date

November 14, 2022

Sources

Innovid

Featured In

Ad Measurement Trends H1 2023Nielsen regains one Media Rating Council accreditation, but there’s still more work to be doneNielsen decides to stick with panels at TV upfronts3 best practices for better CTV advertising
Topics
Video AdvertisingTV AdvertisingUnited States
Converged TV* Advertising Challenges According to US Marketers, Sep 2022 (% of respondents) | EMARKETER