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January 11, 2023
US Holiday Season* Discounts, by Category, 2021 & 2022 (% average discount)
Methodology
Data is from the January 2023 Adobe Digital Insights report titled, "Unboxing the 2022 Holiday Shopping Results." The analysis is based on the Digital Economy Index, powered by Adobe Analytics, which is comprised of data from 1 trillion visits to US retail sites and over 100 million SKUs in the US.