Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Already have a subscription?

Log in to see the full chart

Log in or register for a free account to get full, unrestricted access to this chart

Log in to see the full chart

December 2, 2022

US B2B Marketing Data Spending, 2020-2024 (billions and % change)

Methodology

Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, and macro-level economic conditions.

Featured In

US B2B Marketing Data Spending Forecast 2023 How data will help with B2B marketing initiatives The evolution of B2B marketing in 5 charts 5 charts to change the way you think about Super Bowl advertising B2B marketing data faces slowing spend growth, but remains critical to success

Sources

Share

Chart Title

US B2B Marketing Data Spending, 2020-2024 (billions and % change)

Publication Date

December 2, 2022

Sources

Featured In

US B2B Marketing Data Spending Forecast 2023 How data will help with B2B marketing initiatives The evolution of B2B marketing in 5 charts 5 charts to change the way you think about Super Bowl advertising B2B marketing data faces slowing spend growth, but remains critical to success

Topics

Marketing Spending B2B Marketing Data United States

US B2B Marketing Data Spending, 2020-2024 (billions and % change) | EMARKETER