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August 12, 2022
Most Important Metric When Measuring the Success of a Programmatic Ad Campaign According to US Marketing Executives, Feb 2022 (% of respondents)
Methodology
Data is from the August 2022 StackAdapt report "How Marketing Executives Are Approaching Programmatic Advertising" in partnership with Industry Dive. 169 US marketing executives were surveyed during February 2022.
Most Important Metric When Measuring the Success of a Programmatic Ad Campaign According to US Marketing Executives, Feb 2022 (% of respondents) | EMARKETER