Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Already have a subscription?

Log in to see the full chart

Log in or register for a free account to get full, unrestricted access to this chart

Log in to see the full chart

October 31, 2022

Search Ad Spending Worldwide, by Region, 2023 (% of total digital ad aspending)

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer internet usage trends.

Featured In

Western Europe Trends to Watch for 2023 Western Europe marketers to favor search, retail media in tough economy Consumers’ evolving search habits fuel retail media advertising in Western Europe and Latin America

Sources

Share

Chart Title

Search Ad Spending Worldwide, by Region, 2023 (% of total digital ad aspending)

Publication Date

October 31, 2022

Sources

Featured In

Western Europe Trends to Watch for 2023 Western Europe marketers to favor search, retail media in tough economy Consumers’ evolving search habits fuel retail media advertising in Western Europe and Latin America

Topics

Digital Ad Spending Search Ad Spending Middle East & Africa Asia-Pacific

Worldwide

Latin America North America Western Europe Central & Eastern Europe

Search Ad Spending Worldwide, by Region, 2023 (% of total digital ad aspending) | EMARKETER