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October 1, 2022
US Connected TV (CTV) Ad Spending, 2020-2026 (billions, % change, and % of total media ad spending)
Note
CTVs are TV sets connected to the internet through built-in internet capability or through another device such as a Blu-ray player, game console, set-top box (e.g., Apple TV, Google Chromecast, Roku), etc. Digital ads include banner ads and other (static display and ads such as Facebook's News Feed ... Ads and Twitter's Promoted Tweets), classified ads, email (embedded ads only), mobile messaging (SMS, MMS, and P2P messaging), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings, and SEO), sponsorships, lead generation (referrals); rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.Featured In
US Connected TV Advertising Forecast 2022US subscription over-the-top and connected TV advertising won’t slow down next year CTV ad market will more than double by end of 2026Advertisers hone in on marketing opportunities as TV viewing evolves5 must-see digital ad marketing charts for 2023New advertisers are helping CTV exceed expectations | Sponsored ContentSources
Chart Title
US Connected TV (CTV) Ad Spending, 2020-2026 (billions, % change, and % of total media ad spending)Publication Date
October 1, 2022