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June 22, 2022

US B2B Professionals' Leading Priorities Driving Consideration of a New Customer Relationship Management (CRM) Tool, April 2022 (% of respondents)

US B2B Professionals' Leading Priorities Driving Consideration of a New Customer Relationship Management (CRM) Tool, April 2022 (% of respondents)

Note

Data was provided to Insider Intelligence by Ascend2.

Methodology

Data is from a June 2022 Insightly and Ascend2 report titled "The State of CRM." 511 US B2B professionals were surveyed online during April 2022. Companies had 50-500 employees. Respondents work in marketing (33%), sales (32%), sales/revenue/marketing operations (20%), and customer success/support/service (15%).