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November 10, 2021

Types of Exclusive Benefits Luxury Buyers in China Desire the Most, by Age, Oct 2021 (% of respondents in each group)

Methodology

Data is from a November 2021 Oliver Wyman report titled "The New Faces of Chinese Luxury Shoppers." 3,000 luxury buyers in China ages 18-55 were surveyed online during October 2021. Respondents were those who had spent at least RMB40,000 in the past 12 months. Luxury goods include leather goods, ready-to-wear fashion items, accessories, and fine jewelry.

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Luxury Goods 2022 Tech is driving luxury brand engagement

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Types of Exclusive Benefits Luxury Buyers in China Desire the Most, by Age, Oct 2021 (% of respondents in each group)

Publication Date

November 10, 2021

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Luxury Goods 2022 Tech is driving luxury brand engagement

Topics

Customer Experience Luxury Goods Personalization Generation Z China

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