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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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June 23, 2022

Do US Parents Feel They Can Afford Back-to-School Supplies? (% of respondents, Aug 2018-Jun 2022)

Note

This data is being featured as part of our special coverage of tech and economic uncertainty.

Methodology

Data is from the June 2022 Morning Consult "US Consumer Spending Report June 2022." On a monthly basis, Morning Consult surveys a nationally representative sample of 2,760 adults based in the US. This survey ran during May-June 2022. Respondents were US parents who indicated they planned to make back-to-school purchases for their children, with unweighted margins of error of +/- 6 percentage points.