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June 14, 2022

Areas Where US Agencies/Media Owners Expect to Increase Expenditure, May 2022 (% of respondents)

Areas Where US Agencies/Media Owners Expect to Increase Expenditure, May 2022 (% of respondents)

Methodology

Data is from a June 2022 Winterberry Group report titled "Outlook for Identity in Advanced Television: Challenges and Opportunities." 121 media owners and publishers in the US and Europe were surveyed during May 2022. 83% of respondents are (or have been) a buyer of advanced TV solutions to support advertising/marketing, and 17% are (or have been) a supplier of advanced TV solutions.

Featured In

Clean rooms are en vogue with advertisers, publishers, and vendors—but there’s a catchGoogle lets advertisers have more control over its clean roomDisney’s clean room announces integration with VideoAmpAmazon’s new clean room connects AWS users with one another

Sources

Winterberry Group

Chart Title

Areas Where US Agencies/Media Owners Expect to Increase Expenditure, May 2022 (% of respondents)

Publication Date

June 14, 2022

Sources

Winterberry Group

Featured In

Clean rooms are en vogue with advertisers, publishers, and vendors—but there’s a catchGoogle lets advertisers have more control over its clean roomDisney’s clean room announces integration with VideoAmpAmazon’s new clean room connects AWS users with one another
Topics
Business Strategies & TrendsVideo AdvertisingTV AdvertisingUnited States
Areas Where US Agencies/Media Owners Expect to Increase Expenditure, May 2022 (% of respondents) | EMARKETER