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June 7, 2022
US Advertisers Who Anticipate an Increase in Spending Levels with Retail Media Networks, by Product Category, March 2022 (% of respondents)
Methodology
Data is from a June 2022 McKinsey & Company survey titled "Busted! Five myths about retail media." 188 US advertisers were surveyed during March 2022. Advertisers were from the following industries: apparel and footwear, beauty, consumer electronics, consumer product goods, home and garden, jewelry and luxury, and other specialty retail.Chart Title
US Advertisers Who Anticipate an Increase in Spending Levels with Retail Media Networks, by Product Category, March 2022 (% of respondents)Publication Date
June 7, 2022