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February 15, 2022
Digital Ad Spending Share on Amazon Ads* Among Companies in Mexico vs. the US, by Format, Q4 2021 (% of total)
Note
Data was provided to Insider Intelligence by DataHawk.
Methodology
Data represents client activity among 39 accounts in Mexico and 1,305 accounts in the US tracked by DataHawk during Q4 2021. Percent share figures represent total Q4 2021 for each specific marketplace. Broader industry metrics may vary. DataHawk is an ecommerce analytics and optimization software that provides tools for Amazon and Walmart sellers, vendors, and agencies to help increase sales, optimize margins, and boost productivity.