Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Competitive conquesting gains ground among RMNs
Article |
Jul 31, 2025
Consumers unwilling to pay for AI features
Article |
Jul 30, 2025
Loyalty on the line: How price increases are reshaping consumer choice
Article |
Jul 30, 2025
Revolut could soon become a full-service US bank
Article |
Jul 30, 2025
Q2 consumer spending picks up slightly from Q1 but is well short of last year’s growth
Article |
Jul 30, 2025
The big answers: EMARKETER Daily quiz
Article |
Jul 29, 2025
Younger generations concerned most with cost of living
Article |
Jul 29, 2025
Brands prioritizing engagement, loyalty in influencer marketing
Article |
Jul 29, 2025
OpenAI’s upcoming GPT-5 unifies models, widens ChatGPT's lead
Article |
Jul 29, 2025
De minimis crackdown puts pressure on UPS’ cross-border business
Article |
Jul 29, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
An updated version of this chart is available.
View the latest data
Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
December 1, 2021
Social Platforms Used by US Marketers for Influencer Marketing, 2020-2025 (% of total marketers)
Note
An influencer is an individual who can sway the brand preferences, buying decisions, and loyalty of a broader population, regardless of follower count. Examples include celebrities, public figures, YouTube/Instagram/TikTok creators, and subject matter thought leaders/experts. Influencer marketing is ... B2C or B2B marketing that activates those influencers for branding or promotional purposes via paid, earned, or owned media, or on the influencers’ own channels. Examples include social media posts or stories, digital video ads, and blog posts. It also includes brand ambassador and employee advocacy programs.More
Methodology
Estimates are based on the analysis of survey and tracking data from various research firms and industry-specific adoption trends of digital marketing tools.Chart Title
Social Platforms Used by US Marketers for Influencer Marketing, 2020-2025 (% of total marketers)Publication Date
December 1, 2021
