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October 26, 2021
What Improvements Have Marketers Worldwide Seen with Customer Engagement as a Result of Implementing More Personalization? (% of respondents, Aug 2021)
Note
Respondents were asked, "What improvements have you seen with customer engagement as a result of implementing more personalization?"Methodology
Data is from an October 2021 Acquia report titled "Deliver a More Modern CX: A Guide for Marketing Innovators." 8,000 consumers and 800 marketers worldwide were surveyed during July-August 2021 by Vanson Bourne. Respondents were located in Australia, Brazil, France, Germany, Japan, Singapore, the UK, and the US. Acquia is a SaaS company.Featured In
CX platform Insider emerges as one of the few female-led SaaS unicorns in the worldBrand Anatomy: How Gap Inc. is taking a portfolio approach toward investing in new marketing technologiesTo improve personalization, Netflix launches Two Thumbs Up buttonSpotlight: Marketing PersonalizationQ2’s Helix embedded-finance solution expands its BaaS offerings to retail brands Consumers crave personalization, but it’s hard work for marketersSources
Chart Title
What Improvements Have Marketers Worldwide Seen with Customer Engagement as a Result of Implementing More Personalization? (% of respondents, Aug 2021)Publication Date
October 26, 2021