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April 20, 2021
Which Social Media Platforms Are US Marketers Planning to Use for Influencer Marketing? (% of respondents, Dec 2019 vs. March 2021)
Methodology
Data is from the April 2021 Linqia report titled "The State of Influencer Marketing 2021." 163 US marketers were surveyed during February-March 2021. Only companies and their agencies with revenue of more than $1 billion were surveyed. The survey ran across a variety of industries, including automotive, consumer packaged goods (CPG), finance, food and beverage, pharmaceuticals, and retail.Featured In
The creator economy, Pinterest livestreaming, and using influencers on TikTokTwitch launches sports accelerator program to further diversify beyond gamingFacebook launches new analytics for Reels and Instagram LiveYouTube report shows the creator economy’s contribution to US GDPCreators are becoming a serious business for brandsInfluencer Monetization 2021Marketing with Stories 2021Sources
Chart Title
Which Social Media Platforms Are US Marketers Planning to Use for Influencer Marketing? (% of respondents, Dec 2019 vs. March 2021)Publication Date
April 20, 2021