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February 16, 2021

Channels That US Agency/Marketing Professionals Will Increase vs. Decrease Their Ad Spending in, Dec 2020 (% of respondents)

Methodology

Data is from an Advertiser Perceptions study as cited by Next TV in a February 2021 article. 284 US agency (58%) and marketing (42%) professionals were surveyed online during November-December 2020. All respondents were involved in digital video advertising decision-making and had $1+ million in total annual ad spending.

Featured In

Analyst Take: What Advertisers Need to Know About Addressable and Programmatic TV in 2021 Q1 2021 Digital Video Trends Pluto TV will surpass $1 billion in US ad revenues in 2022

Sources

Advertiser Perceptions

Share

Chart Title

Channels That US Agency/Marketing Professionals Will Increase vs. Decrease Their Ad Spending in, Dec 2020 (% of respondents)

Publication Date

February 16, 2021

Sources

Advertiser Perceptions

Featured In

Analyst Take: What Advertisers Need to Know About Addressable and Programmatic TV in 2021 Q1 2021 Digital Video Trends Pluto TV will surpass $1 billion in US ad revenues in 2022

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Marketing Management Trends

Video Advertising United States

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