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January 25, 2021
US Teens and Adults Who Use Instagram vs. TikTok, Jan 2020-Jan 2021 (% of respondents)
Methodology
Data is from a January 2021 CivicScience study as cited in company blog. 321,235 responses from US TikTok users ages 13+ and 362,014 responses from US Instagram users ages 13+ were obtained online during January 15-22, 2021. Data is weighted according to the US Census. CivicScience is an online polling company that polls consumers on their favorite websites and social networks.