Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Dec 12, 2025
Out-of-home sports ads are turning viewers into talkers
Article |
Dec 12, 2025
Fintech lenders can hide problems with consumer credit quality
Article |
Dec 12, 2025
Fiserv is sued again for alleged security lapses
Article |
Dec 12, 2025
The Home Depot builds a stronger foundation for creator partnerships
Article |
Dec 12, 2025
AI, video, and broad skill sets define sea change in marketing job market
Article |
Dec 12, 2025
SEO spending will drop as brands prioritize real-time social performance
Article |
Dec 12, 2025
Epic antitrust suit could crack open the health data market
Article |
Dec 12, 2025
YouTube Shorts expands ad tools to capture holiday spend
Article |
Dec 12, 2025
Lululemon seeks leadership change as challenges mount
Article |
Dec 12, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
December 14, 2020
Importance Level of Select Factors to Effective Ad Measurement According to Agencies and Brand Marketers in North America, Sep 2020 (% of respondents in each group)
Note
Respondents were asked, "How important are each of the following when it comes to effective measurement for advertising?"Methodology
Data is from the December 20202 The Trade Desk "Measuring Success in Digital Advertising: 2020 Report." 200 agencies and brands in North America were surveyed during September 2020. Respondents were from companies with over 500 employees with marketing budgets between $50,000 to over $5 million. The Trade Desk is a demand-side platform.Sources
Chart Title
Importance Level of Select Factors to Effective Ad Measurement According to Agencies and Brand Marketers in North America, Sep 2020 (% of respondents in each group)Publication Date
December 14, 2020
