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November 1, 2020
Share of US Marketers Using Social Media and Influencer Marketing, 2019-2022 (% of total marketers)
Methodology
Estimates are based on the analysis of survey and tracking data from various research firms, industry-specific adoption trends of social media marketing tools, and consumer social media adoption trends.Featured In
Two-thirds of US marketers will use influencer marketing in 2021LinkedIn signals greater focus on supporting its community of content creatorsCreators are becoming a serious business for brandsInfluencer Monetization 2021LinkedIn unveils new Creator ModeUS Social Trends for 2021More than two-thirds of US marketers will use influencer marketingNew forecast: US influencer marketing is now a $3 billion-plus industrySources
Chart Title
Share of US Marketers Using Social Media and Influencer Marketing, 2019-2022 (% of total marketers)Publication Date
November 1, 2020