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June 16, 2020
Changes in Ad Spending in H2 2020 vs. 2019 According to US Agency and Brand Buy-Side Decision-Makers, by Channel, June 2020 (% of respondents in each group)
Note
Data was provided to eMarketer by Interactive Advertising Bureau (IAB).Methodology
Data is from the June 2020 Interactive Advertising Bureau (IAB) report titled "Covid's Impact on Ad Spend 2020: The Transformation of the Television Marketplace." 148 US buy-side decision-makers were surveyed during May 29-June 8, 2020. Respondents include agencies (51%), brands (21%) and other companies/marketing/PR firms (28%) who identify as C-level/president/EVP (20%), media consultant/media strategist (3%), manager/account executive/planner/buyer (33%), SVP/VP/director (34%) or other staff/analyst/associate/assistant/coordinator (10%).Chart Title
Changes in Ad Spending in H2 2020 vs. 2019 According to US Agency and Brand Buy-Side Decision-Makers, by Channel, June 2020 (% of respondents in each group)Publication Date
June 16, 2020