Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Aug 15, 2025
Gen X leads global consumer spending in 2025
Article |
Aug 15, 2025
ChatGPT’s web traffic nearly tripled in a year
Article |
Aug 15, 2025
Streaming Upfront growth usurps primetime TV, and there’s no going back
Article |
Aug 15, 2025
Holiday shopping is entering a Gen Z, mobile, and AI era
Article |
Aug 15, 2025
Banks are fighting a stablecoin loophole they say gives competitors an unfair advantage
Article |
Aug 15, 2025
Retail promotions buoyed July sales, but inflation worries are rising
Article |
Aug 15, 2025
How agentic AI can help banks prevent financial crime
Article |
Aug 15, 2025
Bank marketers: Customer acquisition is just the beginning
Article |
Aug 15, 2025
Top strategies to improve banking customer retention
Article |
Aug 15, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
May 1, 2020
US Retail Ecommerce Sales Growth, by Product Category, May 2020 (% change)
Note
eMarketer benchmarks its retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2019. Apparel and accessories includes clothing, footwear and accessories. Auto and parts includes vehicles and aftermarket products such as auto accessories, ... replacement parts and auto equipment/tools. Computer and consumer electronics includes large appliances. Food and beverage includes packaged foods, fresh foods and beverages. Furniture and home furnishings includes furniture, housewares and small appliances; excludes home improvement and tools. Health and personal care includes over-the-counter products such as medicines, vitamins/supplements, personal care/hygiene products, beauty products and other household products like toiletries, baby products and pet products. Toys and hobby includes sporting goods. "Other" categories includes home improvement and tools, garden equipment, building materials, auto fuel and other (such as flowers, cards, photos, luggage and cigarettes).More
Methodology
Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.Chart Title
US Retail Ecommerce Sales Growth, by Product Category, May 2020 (% change)Publication Date
May 1, 2020
