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April 13, 2020

What Are the Most Important Things a Media Brand Can Do to Assist US Agencies and Brand Marketers in Their Ad Spending Decisions in Light of the Coronavirus Pandemic? (% of respondents, April 2020)

Methodology

Data is from the April 2020 Advertiser Perceptions "Coronavirus Effect on Advertising Report: Wave 2." 152 US agencies and brand marketers were surveyed during April 1-4, 2020. Respondents were 100% involved in media brand selection decisions.

Featured In

Brand Mentality™ and the future-forward marketing revolution

Sources

Advertiser Perceptions

Share

Chart Title

What Are the Most Important Things a Media Brand Can Do to Assist US Agencies and Brand Marketers in Their Ad Spending Decisions in Light of the Coronavirus Pandemic? (% of respondents, April 2020)

Publication Date

April 13, 2020

Sources

Advertiser Perceptions

Featured In

Brand Mentality™ and the future-forward marketing revolution

Topics

Total Media Ad Spending Advertising Agencies United States

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