Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Lock icon
Lock icon

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

February 6, 2020

Channel/Medium with the Greatest Impact on Brand Visibility and Perception According to UK/US Branding and Marketing Professionals, Dec 2019 (% of respondents)

Channel/Medium with the Greatest Impact on Brand Visibility and Perception According to UK/US Branding and Marketing Professionals, Dec 2019 (% of respondents)

Description

Branding and marketing professionals were asked which channel/medium has the greatest impact on brand visibility and perception. Responses include social media, influencers and/or analysts, brand-owned media, peer-to-peer review sites and press.