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December 3, 2019
Challenges US B2B Professionals Face in Reporting Account-Based Marketing (ABM) Performance, Sep 2019 (% of respondents)
Description
Chart shows the challenges faced by B2B professionals located primarily in the United States when reporting the performance of account-based marketing (ABM). Challenges include improving funnel metrics, finding the best metrics to show ABM's impact, under-performing lead & marketing-qualified lead ... metrics and not having the right technology tools.Featured In
Account-Based Strategies in 2020Chart Title
Challenges US B2B Professionals Face in Reporting Account-Based Marketing (ABM) Performance, Sep 2019 (% of respondents)Publication Date
December 3, 2019
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