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July 25, 2019

US Instagram Story Performance Metrics, by Industry, Q1 2018 & Q1 2019

Description

This chart shows performance benchmarks for Instagram stories from 300 top accounts (90% of which were located in the US) across four industry verticals: brands, entertainment, media and sports. The performance benchmarks measured are average completion rate, average frames per story and average ... reach rate.More

Methodology

Data is from a July 2019 Conviva study titled "2019 Instagram Stories Benchmark Study." 300 top Instagram accounts (90% of which were based in the US) and 13,000 individual stories were analyzed during January 1-March 30, 2019 to determine the latest publishing and user engagement trends across four industry verticals: brands, entertainment, media and sports.

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Advertisers on Why WhatsApp’s Status Is a Good Testing Ground for Ads Global Messaging Apps 2019

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US Instagram Story Performance Metrics, by Industry, Q1 2018 & Q1 2019

Publication Date

July 25, 2019

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Advertisers on Why WhatsApp’s Status Is a Good Testing Ground for Ads Global Messaging Apps 2019

Topics

Brand Marketing Media & Entertainment Sports Social Media Marketing Advertising Performance Metrics United States

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