Already have a subscription?Sign In
Log in to see the full chart
Log in to see the full chart
August 7, 2019
How Likely Are US Consumers to Allow a Retailer to Digitally Identify Them In-Store for Special Promotions and Offers? (% of respondents, June 2019)
Description
US consumers were asked if they would be willing to let retailers use technology to identify them inside a retail store and offer them instant promotions and specific deals.Methodology
Data is from the August 2019 RIS News "2019 Shopper Megatrends Study: The Power of Making Retail Personal." 3,000 US consumers ages 15-74 were surveyed via online and phone during June 2019. Consumers identified as male (45%) and female (55%). Consumers identified their ages as 15-17 (4%), 18-24 (14%), 25-34 (19%), 35-44 (19%), 45-54 (18%), 55-64 (17%) and 65-74 (10%).Chart Title
How Likely Are US Consumers to Allow a Retailer to Digitally Identify Them In-Store for Special Promotions and Offers? (% of respondents, June 2019)Publication Date
August 7, 2019