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June 3, 2019

US Podcast Ad Revenue Share, by Campaign Type, 2016-2018 (% of total)

US Podcast Ad Revenue Share, by Campaign Type, 2016-2018 (% of total)

Description

This chart shows the share of podcast ad revenues in the US for 2017 and 2018, broken down by ad campaign type. The three campaign types shown are direct response ads, brand awareness ads and branded content ads.