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April 12, 2019
Programmatic Direct's Portion of Programmatic Ad Spending Is Much Smaller When Excluding Social, 2016-2021 (% of US nonsocial programmatic ad spending)
Description
This chart details eMarketer's estimates for how much US advertisers are spending on programmatic advertising across programmatic direct, and RTB, excluding social ad spending from consideration. It looks at the years 2016-2021.Featured In
US Programmatic Ad Spending Forecast 2019Chart Title
Programmatic Direct's Portion of Programmatic Ad Spending Is Much Smaller When Excluding Social, 2016-2021 (% of US nonsocial programmatic ad spending)Publication Date
April 12, 2019
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