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March 19, 2019

How Do US Millennials Prefer to Shop? (% of respondents, 2017 & 2019)

Description

Nearly four in ten US Millennials prefer to browse online and purchase online, up nearly 9% from 2017. While in 2017 one third preferred to browse online and purchase in-store, that number declined to one in five in 2019.

Methodology

Data is from the March 2019 CouponFollow "Millennial Shopping Report 2019." 1,002 US internet users ages 22-37 were surveyed online during January 2019. CouponFollow is a digital coupon site.

Featured In

More Millennials Buy Online, but In-Store Still Plays Role in Path to Purchase

Sources

Share

Chart Title

How Do US Millennials Prefer to Shop? (% of respondents, 2017 & 2019)

Publication Date

March 19, 2019

Sources

Featured In

More Millennials Buy Online, but In-Store Still Plays Role in Path to Purchase

Topics

Digital Shoppers & Buyers Millennials United States

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