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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
January 28, 2019
What Tactics Do UK and US Marketers Find Have the Biggest Effect on Buyer Behavior in 2018 and Are Worth Continued Investment? (% of respondents, Dec 2018)
Description
Respondents consider social media (30.9%) and influencer marketing (12.2%) as being most impactful on buyer behavior, in addition to online advertising (20.7%) and content marketing (17.8%). Print and offline ads are the least mentioned tactic at 6.2%)Methodology
Data is from the January 2019 OnBrand and Bynder "State of Branding Report 2019." 501 UK and US marketing decision-makers from various industries were surveyed during November 28-December 11, 2018. Respondents identified their role as sharing decision-making responsibility (54.3%) and sole decision-maker (45.7%) and are from companies that are primarily focused on B2B (17.2%), B2C (39.7%), both (25.7%) or non-profit/government (16.8%) with number of employees at their company as 501-1,000 (25.5%), 1,001-5,000 (34.5%), 5,001-10,000 (21.4%) and 10,000+ (18.6%). OnBrand is a branding magazine. Bynder is a digital asset management company.Chart Title
What Tactics Do UK and US Marketers Find Have the Biggest Effect on Buyer Behavior in 2018 and Are Worth Continued Investment? (% of respondents, Dec 2018)Publication Date
January 28, 2019
