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January 17, 2019

US Total Media Ad and Marketing Spending, by Media and Format, 2018 & 2019 (billions and % change)

Note

Winterberry Group analysis of Advertising Age, Cadent Consulting Group, eMarketer, Forrester Research, GroupM, IBISWorld, Jack Myers, J.P. Morgan, Magna, Outdoor Advertising Association of America (OAAA), Pivotal Research Group, PQ Media, PwC, Video Advertising Bureau and Zenith.

Methodology

Data is from the January 2019 Winterberry Group report titled "Outlook for Data Driven Marketing: First Look 2019."

Featured In

Will Ad Measurement Challenges Stifle OTT Growth?

Sources

Winterberry Group

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Chart Title

US Total Media Ad and Marketing Spending, by Media and Format, 2018 & 2019 (billions and % change)

Publication Date

January 17, 2019

Sources

Winterberry Group

Featured In

Will Ad Measurement Challenges Stifle OTT Growth?

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Total Media Ad Spending Marketing Spending Marketing Tactics United States

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