Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Latest Articles

Explore our Research →

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Already have a subscription?

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

November 14, 2018

Value of Micro/Niche/Mid-Tier Influencers According to UK and US Digital Marketers, Aug 2018 (% of respondents)

Note

Respondents were asked, "What value have micro/niche/mid-tier influencers brought to your campaigns over top-tier talent?"

Methodology

Data is from the November 2018 Influencer Intelligence in association with Econsultancy report titled "Influencer Marketing 2020." 1,173 US and UK digital marketers, including in-house brand marketers, agencies, consultants and talent across a broad range of industry sectors, were surveyed during August 2018.

Featured In

How Much Are Brands Paying Influencers? Social Commerce 2019 Global Influencer Marketing 2019

Sources

Share

Chart Title

Value of Micro/Niche/Mid-Tier Influencers According to UK and US Digital Marketers, Aug 2018 (% of respondents)

Publication Date

November 14, 2018

Sources

Featured In

How Much Are Brands Paying Influencers? Social Commerce 2019 Global Influencer Marketing 2019

Topics

Influencer Marketing United Kingdom United States

Daily News

Marketers rush to unify social, CTV strategies

Marketers rush to unify social, CTV strategies

Traditional TV still dominates daily media time

Traditional TV still dominates daily media time

Ferrero rethinks its portfolio as grocery consumption habits shift

Ferrero rethinks its portfolio as grocery consumption habits shift

Nonessential spending slumps amid tariff price hikes

Nonessential spending slumps amid tariff price hikes

Measurement challenges impede influencer marketing growth

Measurement challenges impede influencer marketing growth

Marketers stick with TikTok Shop despite its uncertain future

Marketers stick with TikTok Shop despite its uncertain future

Search engines reign, but social has standing in Latin America

Search engines reign, but social has standing in Latin America

Gen Z's affinity for store brands creates an opportunity for grocers

Gen Z's affinity for store brands creates an opportunity for grocers

CTAs lead the way in email engagement tactics

CTAs lead the way in email engagement tactics

Starbucks looks to appeal to health-conscious consumers

Starbucks looks to appeal to health-conscious consumers

Why commerce media networks have grown so quickly

Why commerce media networks have grown so quickly

JIC’s measurement audit shows a sector diversifying beyond Nielsen

JIC’s measurement audit shows a sector diversifying beyond Nielsen

Kraft Heinz plots breakup as CPG headwinds prove too strong to handle

Kraft Heinz plots breakup as CPG headwinds prove too strong to handle

Google’s Gemini goes global as Samsung’s AI engine for phones and wearables

Google’s Gemini goes global as Samsung’s AI engine for phones and wearables

JPMorgan will charge fintechs fees to access consumer data

JPMorgan will charge fintechs fees to access consumer data

Latest Reports

Retail Media Search Ad Spending Forecast and Trends 2025

Retail Media Search Ad Spending Forecast and Trends 2025

Social Video 2025

Social Video 2025

Social Search Usage and Trends 2025

Social Search Usage and Trends 2025

Worldwide Social Network Users Forecast 2025

Worldwide Social Network Users Forecast 2025

Infopack: France 2025

Infopack: France 2025

D2C Ecommerce 2025

D2C Ecommerce 2025

Asia-Pacific Social Network Users 2025

Asia-Pacific Social Network Users 2025

Black Consumers’ Digital Habits 2025

Black Consumers’ Digital Habits 2025

10 Best Practices for B2B Event Marketing 2025

10 Best Practices for B2B Event Marketing 2025

Retail and Ecommerce Sales Benchmarks: Q2 2025

Retail and Ecommerce Sales Benchmarks: Q2 2025

Infopack: Germany 2025

Infopack: Germany 2025

The State of Germany Fashion Ecommerce 2025

The State of Germany Fashion Ecommerce 2025

US TikTok Usage and Time Spent 2025

US TikTok Usage and Time Spent 2025

Retail & Ecommerce Earnings Q1 2025

Retail & Ecommerce Earnings Q1 2025

US Life Insurance Trends 2025

US Life Insurance Trends 2025

Popular on EMARKETER

YouTube’s TV push could make it a default platform for media and streaming replacement

YouTube’s TV push could make it a default platform for media and streaming replacement

Out-of-home, TV ads are most effective formats across metrics

Out-of-home, TV ads are most effective formats across metrics

A longer Prime Day cements July as a key shopping moment in the retail calendar

A longer Prime Day cements July as a key shopping moment in the retail calendar

Dentsu and Roblox’s new initiative proves in-game advertising is the future

Dentsu and Roblox’s new initiative proves in-game advertising is the future

X CEO Linda Yaccarino departs as the company faces another controversy

X CEO Linda Yaccarino departs as the company faces another controversy

Prime Day marks turning point in AI-driven shopping

Prime Day marks turning point in AI-driven shopping

Marketers rush to unify social, CTV strategies

Marketers rush to unify social, CTV strategies

Brands must meet Gen Z in creator-led spaces

Brands must meet Gen Z in creator-led spaces

Social Search Usage and Trends 2025

Social Search Usage and Trends 2025

Prime Day 2025 is off to a solid start

Prime Day 2025 is off to a solid start

Spotify introduces automated podcast buying opportunities

Spotify introduces automated podcast buying opportunities

With traffic softening, QSRs double down on loyalty programs, menu innovations, and technology

With traffic softening, QSRs double down on loyalty programs, menu innovations, and technology

Study: AI agents hit 68% adoption in big business

Study: AI agents hit 68% adoption in big business

Traditional TV still dominates daily media time

Traditional TV still dominates daily media time

YouTube’s piracy problem costs streamers, Hollywood

YouTube’s piracy problem costs streamers, Hollywood

"Behind the Numbers" Podcast

2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail

2025 Predictions Re-evaluated, Plus a Few New Ones | Reimagining Retail

The Rise of Weight Loss Drugs: How They're Changing Bodies, Health, and Industry | Behind the Numbers

The Rise of Weight Loss Drugs: How They're Changing Bodies, Health, and Industry | Behind the ...

AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice University | Behind the Numbers

AI Made Simple: How to Make AI Approachable and Avoid Costly Mistakes with Kathleen Perley of Rice ...

Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail

Standing Out in the Men's Grooming Market with Every Man Jack | Reimagining Retail

AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The Banking & Payments Show

AI is Turning Bank Marketing Upside Down: What It Will Disrupt First, Second, and Then Third | The ...

AI Ads for $2K? Meta, Kalshi, and a Reimagined Ad World | Behind the Numbers

AI Ads for $2K? Meta, Kalshi, and a Reimagined Ad World | Behind the Numbers

AGI Is Coming: How It Will Change Everything—and When | Behind the Numbers

AGI Is Coming: How It Will Change Everything—and When | Behind the Numbers

What Makes Walmart Unstoppable? The Retail Empire Reinventing Itself | Reimagining Retail

What Makes Walmart Unstoppable? The Retail Empire Reinventing Itself | Reimagining Retail

Artificial General Intelligence Explained: When Will AI Be Smarter Than Us? | Behind the Numbers

Artificial General Intelligence Explained: When Will AI Be Smarter Than Us? | Behind the Numbers

What If? Google Broke Itself Up, Online Shopping Stopped Growing, and Audio Ads Exploded | Behind the Numbers

What If? Google Broke Itself Up, Online Shopping Stopped Growing, and Audio Ads Exploded | Behind ...

The Unofficial Most Unexpected Retailer Campaigns in 2025 (June) | Reimagining Retail

The Unofficial Most Unexpected Retailer Campaigns in 2025 (June) | Reimagining Retail

What If? OpenAI Acquires Snapchat, Starbucks Goes Crypto, and Paramount Cuts the Cord | Behind the Numbers

What If? OpenAI Acquires Snapchat, Starbucks Goes Crypto, and Paramount Cuts the Cord | Behind the ...

From Prime Time to Screen Time: How Our Attention Is Shifting | Behind the Numbers

From Prime Time to Screen Time: How Our Attention Is Shifting | Behind the Numbers

The Price of Politics: Taking A Stance Impacts Retailers' Bottom Lines with Dr. Marcus Collins of the University of Michigan | Reimagining Retail

The Price of Politics: Taking A Stance Impacts Retailers' Bottom Lines with Dr. Marcus Collins of ...

Summer Travel Will Look Different This Year. How So? | Behind the Numbers

Summer Travel Will Look Different This Year. How So? | Behind the Numbers

Trending in United States

A longer Prime Day cements July as a key shopping moment in the retail calendar

A longer Prime Day cements July as a key shopping moment in the retail calendar

Out-of-home, TV ads are most effective formats across metrics

Out-of-home, TV ads are most effective formats across metrics

YouTube’s TV push could make it a default platform for media and streaming replacement

YouTube’s TV push could make it a default platform for media and streaming replacement

X CEO Linda Yaccarino departs as the company faces another controversy

X CEO Linda Yaccarino departs as the company faces another controversy

Dentsu and Roblox’s new initiative proves in-game advertising is the future

Dentsu and Roblox’s new initiative proves in-game advertising is the future

Marketers rush to unify social, CTV strategies

Marketers rush to unify social, CTV strategies

Social Search Usage and Trends 2025

Social Search Usage and Trends 2025

Prime Day marks turning point in AI-driven shopping

Prime Day marks turning point in AI-driven shopping

Prime Day 2025 is off to a solid start

Prime Day 2025 is off to a solid start

Brands must meet Gen Z in creator-led spaces

Brands must meet Gen Z in creator-led spaces

With traffic softening, QSRs double down on loyalty programs, menu innovations, and technology

With traffic softening, QSRs double down on loyalty programs, menu innovations, and technology

Spotify introduces automated podcast buying opportunities

Spotify introduces automated podcast buying opportunities

Traditional TV still dominates daily media time

Traditional TV still dominates daily media time

‘Click-to-cancel’ rule is blocked, but consumers still want simplicity

‘Click-to-cancel’ rule is blocked, but consumers still want simplicity

Nextdoor’s platform relaunch doubles down on hyperlocal content

Nextdoor’s platform relaunch doubles down on hyperlocal content