Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Aug 25, 2025
GLP-1 drugs dominate prescription TV ad spend
Article |
Aug 25, 2025
Better together: The power of retail partnerships
Article |
Aug 25, 2025
Keurig Dr Pepper to buy JDE Peet’s to create a coffee giant
Article |
Aug 25, 2025
Financial media networks offer rich data but struggle to drive purchases
Article |
Aug 25, 2025
Banks need a human touch to attract small businesses
Article |
Aug 25, 2025
Perplexity payment model offers publishers a cut for AI content usage
Article |
Aug 25, 2025
Musk, Zuck, and the messy fight for OpenAI
Article |
Aug 25, 2025
JPMorgan claims its first open banking victim: Visa
Article |
Aug 23, 2025
Nearly half of ad-supported TV viewing is streaming
Article |
Aug 22, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
October 16, 2018
Are US Cable TV* vs. Linear Over-the-Top (OTT)** Viewers Satisfied with Select Factors of Their TV Content Service? (% of respondents, May 2018)
Methodology
Data is from the October 2018 Adobe Advertising Cloud and Telaria report titled "Inside the Minds of Cord-Cutters & Cable-Keepers" conducted by Lieberman Research Worldwide. 750 US connected TV viewers ages 21-54 were surveyed online during April 26-May 9, 2018. Respondents were split into three separate segments (n=250 each), including cable TV viewers (i.e., those who watch linear TV via cable or satellite service), linear over-the-top (OTT) viewers (i.e., those who watch linear TV via nonlinear platforms, e.g., virtual multichannel video programming distributors (vMVPDs)) and app/on-demand-only viewers (i.e., those without home cable or satellite connection who view content via streaming apps only). Telaria is a video monetization software company.Chart Title
Are US Cable TV* vs. Linear Over-the-Top (OTT)** Viewers Satisfied with Select Factors of Their TV Content Service? (% of respondents, May 2018)Publication Date
October 16, 2018
