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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
October 10, 2018
What Are the Most Effective Online Tactics Used vs. the Most Difficult Online Tactics to Execute in a Digital Marketing Strategy for Companies Worldwide? (% of respondents, Oct 2018)
Description
58% of respondents to an October 2019 survey believe content marketing is the most effective online tactic used in a digital marketing strategy; 50% believe search engine optimization is the most effective. The majority of respondents selected data-driven personalization as the most difficult to ... execute.More
Methodology
Data is from the October 2018 Ascend2 report titled "2019 Digital Marketing Strategies." 190 marketing influencers worldwide were surveyed online during the week of October 1, 2018. Respondents identified their role as nonmanagement professional (15%), owner/partner/CxO (34%) and VP/director/manager (51%). Respondents identified their company type as B2B (58%), B2C (19%) and equally split between B2B and B2C (23%). Respondents identified the number of employees at their company as fewer than 50 (42%), 50-500 (32%) and more than 500 (26%).Sources
Chart Title
What Are the Most Effective Online Tactics Used vs. the Most Difficult Online Tactics to Execute in a Digital Marketing Strategy for Companies Worldwide? (% of respondents, Oct 2018)Publication Date
October 10, 2018
