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September 7, 2018
What Technologies Do Advertisers, Agencies and Tech Vendors Worldwide Use as Part of an Integrated Digital Advertising Strategy? (% of respondents, May 2018)
Methodology
Data is from the September 2018 Econsultancy report titled "Dream vs. Reality: The State of Consumer-First and Omnichannel Marketing" in partnership with MediaMath. 446 ad agencies (17%), advertisers (72%) and technology vendors (11%) worldwide were surveyed online during April-May 2018. MediaMath is a global marketing technology company.Chart Title
What Technologies Do Advertisers, Agencies and Tech Vendors Worldwide Use as Part of an Integrated Digital Advertising Strategy? (% of respondents, May 2018)Publication Date
September 7, 2018